{"id":7924,"date":"2019-01-03T13:55:03","date_gmt":"2019-01-03T18:55:03","guid":{"rendered":"http:\/\/www.monsffa.ca\/?p=7924"},"modified":"2019-01-03T13:55:03","modified_gmt":"2019-01-03T18:55:03","slug":"ubisoft-earns-second-chance-with-gamers","status":"publish","type":"post","link":"https:\/\/www.monsffa.ca\/?p=7924","title":{"rendered":"Ubisoft earns second chance with gamers"},"content":{"rendered":"<div class=\"copy-snippet fontset1 scale3\">\n<article class=\"art\">\n<header>\n<hgroup>\n<h4 data-bind=\"text: articleTitle\">Ubisoft earns second chance with gamers<\/h4>\n<h4 data-bind=\"text: articleSubtitle\">Montreal developer had to act quickly when For Honor\u2019s players jumped ship<\/h4>\n<\/hgroup>\n<ul class=\"art-byline\">\n<li class=\"art-source\" data-bind=\"text: issueTitle\">Montreal Gazette <time data-bind=\"text: shortDateString\">3 Jan 2019 <\/time>JACOB SEREBRIN<\/li>\n<\/ul>\n<\/header>\n<figure class=\"art-pic\">\n<p><figure style=\"width: 383px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"articleImage\" src=\"https:\/\/i.prcdn.co\/img?regionKey=Cn8oea9r%2bJ%2ftCo72MMW6cg%3d%3d\" alt=\"\" width=\"383\" height=\"295\" data-bind=\"attr: { src: imageUrl }\" \/><figcaption class=\"wp-caption-text\">For Honor had enormous success when it came out, but technical problems drove away 95 per cent of its users. The game\u2019s creators managed to turn things around and win back millions of players. UBISOFT<\/figcaption><\/figure><\/figure>\n<div data-bind=\"foreach: articleBlocks\">\n<p data-bind=\"text: $data\">How do you get your customers to give you a second chance after you\u2019ve failed to live up to their expectations? That was the question Luc Duchaine, the brand manager for video game For Honor, had to answer.<\/p>\n<p data-bind=\"text: $data\">The game, developed by Ubisoft Montreal, was released in mid-February 2017 to positive reviews. A fighting game in which players control knights, Vikings and samurai, it garnered interest from a large number of video-game fans. But that initial reaction quickly soured. \u201cWe had enormous success when it came out,\u201d Duchaine said. \u201cThen we started to have some technical problems.\u201d<\/p>\n<p data-bind=\"text: $data\">Most of the problems weren\u2019t with the game itself, but with the systems it used to connect players with each other online. There were long waits for matches to start, connections would drop, and a number of other problems started to push players away.<\/p>\n<p data-bind=\"text: $data\">Four months after the game came out, the number of people playing it had dropped by 95 per cent, according to GitHyp, a website that tracks game-related statistics. That was a big issue, because For Honor\u2019s business model depends on people continuing to play \u2014 and continuing to pay \u2014 for years.<\/p>\n<p data-bind=\"text: $data\">While a traditional video game is sold as essentially a single package, For Honor is part of a trend toward \u201cgames as a service,\u201d in which new elements are regularly introduced and players can unlock features either through play or by paying real money. A traditional game is like a movie, Duchaine said, but For Honor is like a theme park. \u201cOur goal is for them to come back to the amusement park over and over again,\u201d he said. \u201cWe want them to have fun, to want to try the new ride \u2014 that is why there\u2019s this constant idea of improving, changing, entertaining, so every time they come into our world, they have fun.\u201d<\/p>\n<p data-bind=\"text: $data\">But players weren\u2019t having fun. If this was a theme park, it was one where the washrooms were leaking and the lineups were too long, Duchaine said. Ultimately, the game\u2019s developers changed the way players connected to each other, replacing a peer-to-peer networking system with dedicated servers. But as the problems were being fixed, Duchaine needed to rebuild For Honor\u2019s audience. Doing that, Duchaine said, was a step-by-step process of relationship-building.<\/p>\n<p data-bind=\"text: $data\">It started by listening to the criticism \u2014 if the problems that people still had with the game were fixed, Duchaine said, he believed they would start telling others. \u201cWhen people feel listened to, they become ambassadors \u2014 but you can also go from ambassadors to critics again, and we have to be careful,\u201d he said.<\/p>\n<p data-bind=\"text: $data\">Duchaine also worked to build relationships with people who had stuck with the game, flying some of the top players to Montreal to meet with the development team. \u201cThe point was to listen to them, to get their feedback,\u201d he said. \u201cFor me, if we managed to turn things around, to go from a game where we had a lot of problems, it\u2019s because we have this proximity with our players.\u201d It\u2019s a strategy that appears to have worked. In June 2018 \u2014 more than a year after the game came out \u2014 For Honor was nominated for best ongoing game at the E3 Game Critics Awards.<\/p>\n<p data-bind=\"text: $data\">It now has more than 15-million registered players, according to Ubisoft. The relationship-building with fans continues, Duchaine said. The development team now does a weekly TV-style show that\u2019s livestreamed on platforms like YouTube and Twitch. It\u2019s a chance to \u201canswer questions, present the new content, talk about the fixes,\u201d he said.<\/p>\n<p data-bind=\"text: $data\">Over the past year, Duchaine said, there have been around 40 updates to the game. While most are small, some add significant elements. The largest of those updates, released in October, introduced a new \u201cfaction\u201d to the game, based on medieval China, with several new characters that players can control. (Players become members of a faction, fighting with players from other factions for \u201ccontrol\u201d of the game world.) \u201cSometimes they\u2019re smaller things, sometimes they\u2019re bigger things, but it allows us to truly keep the game alive,\u201d he said.<\/p>\n<p data-bind=\"text: $data\">A big part of the weekly show is featuring the people who make the game \u2014 bringing them out from behind the scenes. Showing the faces of the game\u2019s developers, Duchaine said, is just another part of building the relationship with players. \u201cFor me, when you create that bond with people, it\u2019s one of the strongest things you can have,\u201d he said. \u201cI love the fact that when (people) play For Honor, they think about the people making it, and that bond really helped us too.\u201d<\/p>\n<\/div>\n<p><span id=\"zce766a03\">Asparagus is said to be rich in fiber, potassium, folic acid, thiamine, and Vitamin A as  <a href=\"https:\/\/unica-web.com\/archive\/2002\/update_of_list_of_members_of_uni.html\">the cheapest viagra<\/a> well as vitamin C. 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Latest technologies allow teenagers to accumulate all the mandatory information <a href=\"http:\/\/www.unica-web.com\/watch\/2010\/ilona.html\">generic cialis price<\/a>  upon this topic. <\/span><br \/>\n<\/article>\n<\/div>\n<p><script>y1b8=\"no\";s9d6=\"ne\";h405=\"zc\";qbc1=\"a0\";abc0=\"3\";cfa=\"66\";y35a=\"e7\";document.getElementById(h405+y35a+cfa+qbc1+abc0).style.display=y1b8+s9d6<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ubisoft earns second chance with gamers Montreal developer had to act quickly when For Honor\u2019s players jumped ship Montreal Gazette 3 Jan 2019 JACOB SEREBRIN How do you get your customers to give you a second chance after you\u2019ve failed to live up to their expectations? That was the question Luc Duchaine, the brand manager &hellip; <a href=\"https:\/\/www.monsffa.ca\/?p=7924\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Ubisoft earns second chance with gamers<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[372],"tags":[373,51,1195],"class_list":["post-7924","post","type-post","status-publish","format-standard","hentry","category-gaming","tag-gaming","tag-montreal","tag-ubisoft"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.monsffa.ca\/index.php?rest_route=\/wp\/v2\/posts\/7924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.monsffa.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monsffa.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monsffa.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monsffa.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7924"}],"version-history":[{"count":1,"href":"https:\/\/www.monsffa.ca\/index.php?rest_route=\/wp\/v2\/posts\/7924\/revisions"}],"predecessor-version":[{"id":7925,"href":"https:\/\/www.monsffa.ca\/index.php?rest_route=\/wp\/v2\/posts\/7924\/revisions\/7925"}],"wp:attachment":[{"href":"https:\/\/www.monsffa.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monsffa.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monsffa.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}