{"id":7666,"date":"2018-11-08T09:13:50","date_gmt":"2018-11-08T14:13:50","guid":{"rendered":"http:\/\/www.monsffa.ca\/?p=7666"},"modified":"2018-11-08T09:13:50","modified_gmt":"2018-11-08T14:13:50","slug":"framestore-builds-montreal-base","status":"publish","type":"post","link":"https:\/\/www.monsffa.ca\/?p=7666","title":{"rendered":"Framestore builds Montreal base"},"content":{"rendered":"
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Oscar win for work on Blade Runner 2049 puts city on visual-effects industry map<\/h2>\n<\/hgroup>\n
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  • Montreal Gazette,
  • BRENDAN KELLY bkelly@postmedia.com twitter.com\/ brendanshowbiz<\/li>\n<\/ul>\n<\/header>\n
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    Chloe Grysole grew up in St-Lambert and moved to London in 2008 to work in the special-effects industry. She joined Framestore as director of its Montreal studio in April. \u201cI wanted to come back and when Framestore decided to open a studio in Montreal, it kind of made it a no-brainer.\u201d — JOHN MAHONEY<\/figcaption><\/figure><\/figure>\n
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    Montreal\u2019s booming visual-effects industry attracts talent from all over the world. But it also gave one visual-effects producer the chance to return to her hometown to work in the business she loves. Chloe Grysole, who grew up in St-Lambert on the South Shore, moved to London in 2008 to pursue her career in the special-effects biz, plying her high-tech trade on movies like the Harry Potter flicks and Skyfall. Then she returned to Montreal in 2013 to work as senior visual-effects producer on the Tom Cruise sci-fi film Edge of Tomorrow, working with the British studio Framestore, which had just set up shop here. \u201cI wanted to come back and when Framestore decided to open a studio in Montreal, it kind of made it a no-brainer,\u201d said Grysole in a phone interview this week from her Framestore office in Mile End. \u201cIt was like \u2014 \u2018I can live at home and still do the level of work I was doing in London, which is of course world class.\u2019 So that was really appealing to me.\u201d After Edge of Tomorrow, she went to set up the Montreal studio for Cinesite, a visual-effects and animation company. She was the general manager of Cinesite Montreal for a couple of years. After that, the opportunity came up at Framestore and in April, Grysole was hired as managing director of Framestore\u2019s Montreal studio. And she couldn\u2019t be happier. She\u2019s back in the city where she grew up and she\u2019s heading a studio that\u2019s going gangbusters. Framestore now has nearly 600 employees here \u2014 they\u2019re virtually always hiring new personnel \u2014 and it\u2019s currently at work producing visual effects for a slew of major films, including Mary Poppins Returns, Welcome to Marwen, Captain Marvel, Dumbo, and Pok\u00e9mon: Detective Pikachu. Framestore also did extensive visual effects work on Fantastic Beasts: The Crimes of Grindelwald, the Harry Potter prequel that opens Nov. 16. The Framestore art department worked to help create more than 100 beasts for the film. Framestore\u2019s Montreal operation received a major boost earlier this year when its contribution to Montreal filmmaker Denis Villeneuve\u2019s Blade Runner 2049 helped the film win the Academy Award for best visual effects. \u201cThat was a huge deal for us,\u201d said Grysole. \u201cWinning an Academy Award is a career changer and it\u2019s wonderful. But it was also a stamp of approval for the Montreal location (of Framestore) because it was the first project that Montreal did completely on its own as a team. \u201cAll the work that Framestore did on Blade Runner was done in the Montreal office whereas before we were doing a lot of shows that were split with London. It gives a lot of credibility to the work that the team does here in this location and it definitely gives you an in with certain clients. It gives us visibility that we might not have had before.\u201d There were some local companies before, Grysole said, \u201cbut it was a much more boutique environment at the time. Montreal has always been very innovative in the software-development front for the industry. This is way back in the day but Softimage was from here, Discreet Logic was from here. So a lot of the software that people coming up the ranks were using was actually (created) here.<\/p>\n

    It gives us visibility that we might not have had before.<\/p>\n

    But, \u201coften enough, if they wanted to have a certain level of career, they\u2019d have to go and live anywhere else in the world.\u201d \u201cBut there wasn\u2019t really a big enough industry in Montreal to allow the studios to send big chunks of work and to produce their shows here. With Framestore, they were looking at various Canadian cities to expand into ( because of ) the Canadian and provincial tax credits. For them it was \u2014 \u2018Where is the most untapped talent? Where is the innovation happening?\u2019 And the answer was Montreal.\u201d It also helps that people from everywhere love the idea of living and working in Montreal. \u201cBecause it\u2019s a global industry, you\u2019re going to have to find the best talent all over the world,\u201d said Grysole. \u201cYou\u2019re going to find a lot of people locally. But 50 per cent of our talent is from anywhere else in the world. So you need to find a place that people are going to want to relocate to. And the reality is Montreal is very rich culturally. Also it has easy access, with direct flights to the U.K. And the quality of living is really high. It\u2019s affordable living in Quebec. So it\u2019s really appealing for people to come live here. It\u2019s also brought a lot of people back. I\u2019m an example of that. I\u2019m back in Montreal after having lived and worked abroad.\u201d<\/p>\n<\/div>\n

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